The EFFICA Team


Jocelyn Richard
President, Strategic Management Consultant and Certified Trainer

Following studies in translation and interpreting at Laurentian University in Sudbury, Mr. Richard began a career in 1980 at Xerox Canada as a sales representative in the Eastern Townships. In 1986, he joined Xerox's training division (Xerox Learning Systems) which later became Achieve Global. In 1991, he founded Performance D. O. which would become Formation Inc. in 1999 and then Effica Group in 2008. Jocelyn has led the Effica Group since that time.

Mr. Richard has also studied andragogy (the science of adult education) at St.Francis Xavier University in Nova Scotia. He is well-known as an excellent motivational speaker and for his dynamic training skills. His clients include Bell Media, National Bank, Belron, L'Oréal, Promutuel and many others.

Pierre Carrier
Vice-President, Business Development, Strategic Management Consultant and Certified Trainer

Recognized as a proven leader and enthusiastic communicator, Pierre Carrier has successfully cumulated more than thirty years in the sales sector.

His experience in various executive positions at Xerox Canada and Canada Post have contributed in developing his solid expertise in attaining tangible sales results. Using his entrepreneurial talents, Mr. Carrier has developed a vast knowledge about all aspects of commercial sales, and is known for his outstanding skills in the fields of marketing, retail sales, human resources and operations.

As Vice-President of Business Development for the Effica Group, Pierre specializes in research and business development as well as in all aspects dealing with customer relations and effective sales operations and management. The whole culture surrounding sales, sales management and practices, as well as sales techniques, are only a few of the areas of expertise which Pierre can offer to share with his clients.

Pierre obtained a Bachelor's degree in Administration from Laval University and is registered with the Strategic Account Management Association or SAMA.

Larry Sedlezky
Strategic Management Consultant and Certified Trainer

Armed with almost three decades of battle-tested Sales & Sales Leadership expertise, including the last 6 years as a Sales Performance Consultant. Larry combines his sales acumen with a strong dedication to the Client Experience.

Larry spent a decade with Xerox Engineering Systems (XES), and held subsequent Sales Leadership roles in both technology start-ups and publicly-traded companies. Larry brings not only experience but knowledge and skills to the benefit of his customers.

Larry has a BA and an MBA (Marketing) from Concordia University, while professionally, his development continues with ongoing training in a variety of Sales Methodologies, and Leadership Coaching and Development.

Anouk Deschênes
Technical designer

Holding a bachelor’s degree in film and communications from the University of Quebec in Montreal, Anouk specializes in editing. Besides working as an assistant editor for a few television programs and initiating a few corporate projects, Anouk has been the editor of short and full-length fiction films and documentaries. Furthermore, she has attended a few advanced courses and workshops for preparing and organizing the postproduction of film or video projects.

Methodical and attentive, Anouk, who has also been a musician since childhood, is renowned for her professionalism and accuracy.

Mikaël Huot
Technical designer

Mikaël holds a bachelor’s degree in film and communications from the University of Quebec in Montreal. He devotes himself to directing fiction films and writing screenplays for them, as well as developing corporate videos. He has directed a few internationally recognized short films, as well as several music videos, training videos and information capsules, both for artists and for companies.

Versatile and creative, having held a variety of positions in various projects ranging from camera to editing, Mikaël knows how to make the necessary connections to ensure cohesion between the different stages of a video project. Due to his interest in the camera and technology, he is aware of technological advances and quickly adapts to them.