Effective Turn
Your organization is negotiating a turn. We help you keep it on the road.
Strategy, execution, skills transfer — one firm, one throughline, from diagnosis to lasting adoption on the ground.
Jocelyn Richard
Founder
Four turns
See our track record →Business Transfer & Succession
Preparing for a sale, succession, or internal buyout.
01 / 04
Digital Transformation
Getting tools adopted, not just installed.
02 / 04
Competitive Challenge
Repositioning culture when the market shifts.
03 / 04
Growth & Business Development
Thriving through a period of turbulence.
04 / 04
The Promise
Your company's strategic turn: formulated, implemented, adopted, sustained.
For over 30 years, we've specialized in the phase most firms neglect — and the one that matters most — in any major organizational turn: the point where strategy has to become daily behaviour. We work with leadership and first-line managers so that what's decided at the top is actually lived on the ground.
Why Effica
- 01A proven, concrete method — PER DIEM© — rather than support that depends on one consultant's personality.
- 02A tool, the Effective Practices Guide©, that directly shapes behaviour because it's built, with our expertise, together with influential people inside your organization.
- 03Skills transfer that's durable, progressive, and evolving — it doesn't stop once the training ends.
- 04Leadership capacity raised across the whole organization, by engaging first-line supervisors — often the most overlooked group in a business turn.
- 05A bilingual approach that lets you execute a consistent turn everywhere across your footprint.
"The people most likely to resist change became its first champions."
Belron Canada / Lebeau Vitres · Speedy Glass — 2010–2020 mandate
Our Approach
Three interdependent phases. One firm.
Think of us as the engineers reading the telemetry while you take the track at 300 km/h: our job is to help you see the turns, the hazards, and above all, the passing opportunities before you reach them.
Strategic Alignment
PER DIEM©
With leadership, clarify where the organization needs to go and why. Already have a strategy? We help you implement it. Not yet clear? We help you formulate it.
Behavioural Translation
Effective Practices Guide©
A new set of practices and behaviours, co-created with top performers, opinion leaders, and natural resistors.
Skills Transfer
Training & Coaching — IDEA²
Co-creators become ambassadors. Managers are trained to coach. The change survives after the consultant leaves.
Track Record
They negotiated their turn. Here's what changed.
A selection of representative mandates, grouped by sector. Client logos shown are visual placeholders and will be replaced once each client's authorization is confirmed.
01 / 04
Financial Services
Desjardins
National Bank
TD Insurance
Promutuel
- A turn from a transactional culture to advisory selling, across all business lines
- Turn launched in the wake of financial services deregulation
02 / 04
Retail
Rona / Lowe's
SAQ
Dans un Jardin
- A turn from reactive service to proactive, advisory selling
- Priority on higher-value products and services
03 / 04
Consumer Packaged Goods
Labatt
Natrel
Sico
L'Oréal
- A turn from courtesy visits to data-driven business conversations
- Secured shelf space through national category benchmarking
04 / 04
SME — Franchise Networks
Lebeau Speedy Glass — Belron Canada
- National network of 400+ service centres
- Competitive strategy rollout, 4 KPIs tracked over 10 years
Contact
Let's talk about your turn.
An initial, no-commitment conversation to understand the turn you're preparing and see whether our approach can help.